Dealing With Competition 面对竞争（标签 商务）
A：Nowadays, there is a severe competition among gift manufacturing companies. In order to survive in the competition, I think our company should cut the prices of our products.
B: Yes, I think so. If we
lower(v.降低) the price, we can attract more people as well as the companies, thus, to increase our sales.
A: That’s right. But we must ensure that we have increased the scale of production and that the costs of production are low, otherwise we’ll reduce
revenue(n.收入).
B: Other gift-making companies will do the same, too. So, I think cutting price is not enough. We should produce gifts and toys which are of high quality, and then customers will be attracted by our products.
A: Yes. And I also think that we should offer customers some services that other
counterparts（n.相似物，同级的人，对手）don’t offer, for examples, we can provide our customers with
tailor-made(adj.特制的) package and free delivery within some distance.
B: That sounds good. We can also compete by making some changes of the exterior looks of our products to make them more fashionable and exquisite. Many people
base(base on:以…为基础) their buying decisions just on the style of gifts.
A: We can also develop some new products. Because people prefer good-looking gifts, especially those that have some practical functions.
B: Or we can make some
innovations(n.改革、创新) to our present models to
cater for（迎合）the tastes and needs of customers.
A: OK, we can compete by cutting prices and making some innovations.
B: And by developing new models and offering extra services.
A: 现在，礼品制造业的竞争趋于白热化。为了在竞争中得以生存，我想我们公司应该降低我们公司产品的价格。
B：是的，我也这么认为。如果我们能降低价格，我们就能吸引越来越多的人们与公司，因而提升我们的销售量。
A：很对。但我们必须确保我们扩大了产品的生产规模，我们的生产成本足够低，不然我们收入将会减少。
B：另一些礼品生产公司也会采取相同的行为。所以，我认为减价不够。我们应该要生产出高质量的礼品和玩具，这样我们的客户才会被我们的产品所吸引。
A：是的。我觉得我们应该提供给我们客户我们的竞争对手不能提供的服务。比如，我们能提供客户特别订制的包装和一定范围内的免费运送。
B：听上去不错。我们可以对我们的产品外观作一下改变，使他们更加时尚和精致，从而参与竞争。许多人做出他们的购买决定只是基于礼品的风格。
A：我们能研发一些新产品。因为人们更喜欢好看的礼品，尤其是那些具有实用功能的礼品。
B：或者我们可以在现有产品样式上作一些创新，满足我们客户的品味和需要。
A：好，让我们通过降低价格和做一些创新来应对竞争。
B：同时研发新的产品样式以及提供额外的服务。
